Tru Kolors

Tru Kolors is a sportswear brand by the Kansas City Chiefs star tight end, Travis Kelce. The collectible, design-led styles are crafted with high-quality fabrics and construction yet maintain an accessible price point. Inspired by vintage sporting goods, the aesthetic is expressive with pop colors and bold features. The brand collaborates with the NFL Chiefs to release custom merch drops tied to each season, making Kelce the first NFL athlete to ever collaborate with an NFL team to design licensed merch.